Facebook Fans Enjoy Random Acts of Kindness Giveaway

Ferndale, Michigan – Credit Union ONE recently held their annual Random Acts of Kindness Giveaway for their Facebook fans. 

“Random Acts of Kindness” was a promotion for fans of Credit Union ONE to randomly be selected to win one of ten gift cards ranging in value from $15 to $100. The promotion began on March 2nd and ran through March 13th, with two drawings being held during that time.

“Engaging fans on our site and giving fans an opportunity to win something totally random were the goals for the promotion this year,” said Neetu Singh, Vice President of Marketing for Credit Union ONE. “This has been a successful promotion over the past three years.  Our fans truly appreciate the giving spirit of Credit Union ONE, which provides goodwill to the organization.”

Marketing initiatives included email, in-branch, website and Facebook promotions.

 Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 120,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook.

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Random Acts of Kindness appreciated by Credit Union ONE

Ferndale, Michigan – After realizing great success in the past two years, Credit Union ONE brought back their Random Acts of Kindness Giveaway for their Facebook fans. 

“Random Acts of Kindness” was a promotion for fans of Credit Union ONE to randomly be selected to win one of eleven gift cards ranging in value from $15 to $100. The promotion began on March 3^rd and ran through March 17^th, with three drawings being held during that time.

“Engaging fans on our site, increasing our overall fan base, and giving fans an opportunity to win something totally random were the goals for this promotion,” said Swami Seetharaman, Chief Marketing Officer of Credit Union ONE. “The past two years this promotion has been successful, but this year we were delighted to see an increase of 1,293 fans in just two weeks.  Our fans truly appreciate the giving spirit of Credit Union ONE, which provides goodwill to the organization.”

Marketing initiatives included email, in-branch, website and Facebook promotions.

Overall an increase of 1,293 Facebook fans to the site was realized, “likes” increased by 777, and fans commented over 134 times during the promotion.  The Credit Union ONE Facebook site now has over 8,000 total fans.

Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 110,000 members, with seventeen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook.

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Credit Union ONE Random Acts of Kindness – It’s Back!!

Ferndale, Michigan – After realizing great success last year, Credit Union ONE brought back their Random Acts of Kindness Giveaway for their Facebook fans.

“Random Acts of Kindness” was a promotion for fans of Credit Union ONE to randomly be selected to win a gift card ranging in value from $10 up to $60. The promotion began on April 1st and ran through April 19th. Each week during the promotion, fans were randomly selected to win gift cards, for a grand total of 15 winners over the three week promotion.

Winners selected were awarded gift cards to Kroger and Meijer grocery stores, with the grand prize winner receiving a $60 gift card.

Current fans were encouraged to enter into the “Random Acts” drawing, while members of Credit Union ONE received an email asking them to “Like” us on Facebook and enter into the drawing.

Marketing initiatives included an email to members of the credit union, in-branch, website and Facebook promotions. Overall analytics showed an increase of 763 Facebook fans to the site.

“Our goal was to engage the fans on our site, and to increase our overall fan base,” said Swami Seetharaman, Chief Marketing Officer of Credit Union ONE. “Not only did it increase our fan base, but it also created a lot of good will for the organization. Everyone loves it when they have an opportunity to win something and are asked for nothing in return.”

Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

People “Like” Random Acts of Kindness

Happy Random Acts of Kindness gift card winner Sharon Ouellette

Ferndale, Michigan – Credit Union ONE recently wrapped up their Random Acts of Kindness Giveaway on Facebook, and to say the least it was a tremendous success.

“Random Acts of Kindness” was a promotion for fans of Credit Union ONE to randomly be selected to win a gift card ranging in value from $5 up to $50. The promotion began on February 27th and ran through March 30th. Each week during the promotion, fans were randomly selected to win gift cards, for a grand total of 17 winners over the five week promotion.

Winners selected were awarded gift cards to Starbucks, Kroger and Meijer grocery stores, with the grand prize winner receiving a $50 gift card.

Initially, analytics showed an amazing jump in Facebook fans from 459 to 1,854 in the first week, and when the promotion ended that number had increased to over 2,300 fans.

Current fans were encouraged to enter into the “Random Acts” drawing, while members of Credit Union ONE received an email asking them to “Like” us on Facebook and enter into the drawing.

“Our goal was to increase the number of engaged fans on our site, and this is exactly what happened,” said Swami Seetharaman, Chief Marketing Officer of Credit Union ONE. “Not only did it increase our fan base, but it also created a lot of positive buzz on the site. Everyone loves it when they have an opportunity to win something and are asked for nothing in return.”

Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook 

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Credit Union ONE Fan Base Sees Rapid Gains – Why?

Ferndale, Michigan – When Credit Union ONE looked at their Facebook analytics today, they were simply amazed that their Facebook fans had almost quadrupled in less than a week from 459 to 1,854 fans!

This phenomenal growth is being attributed to a new Facebook promotion launched just four days ago, which was designed to increase the number of engaged fans on the site, and to contribute to a positive brand image.

“Random Act of Kindness” is a promotion for fans of Credit Union ONE to randomly be selected to win a gift card ranging in value from $5 up to $50. The promotion began on February 27th and will run through March 30th. Each week during the promotion, fans will be randomly selected to win gift cards, for a grand total of 17 winners over the five week promotion.

Current fans were encouraged to enter into the “Random Acts” drawing, while members of Credit Union ONE received an email asking them to “Like” us on Facebook and enter into the drawing.

According to Swami Seetharaman, Chief Marketing Officer of Credit Union ONE, “We were pleasantly surprised at the overwhelming response from both our current and new fans over this short of a time period. From the significant number of “Likes” and the many positive comments that have been received, this is proof to us that this channel works, and messaging is key. ”

Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to http://www.cuone.org/ or "like us" on Facebook

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org