Ferndale, Michigan – When Credit Union ONE looked at their Facebook analytics today, they were simply amazed that their Facebook fans had almost quadrupled in less than a week from 459 to 1,854 fans!
This phenomenal growth is being attributed to a new Facebook promotion launched just four days ago, which was designed to increase the number of engaged fans on the site, and to contribute to a positive brand image.
“Random Act of Kindness” is a promotion for fans of Credit Union ONE to randomly be selected to win a gift card ranging in value from $5 up to $50. The promotion began on February 27th and will run through March 30th. Each week during the promotion, fans will be randomly selected to win gift cards, for a grand total of 17 winners over the five week promotion.
Current fans were encouraged to enter into the “Random Acts” drawing, while members of Credit Union ONE received an email asking them to “Like” us on Facebook and enter into the drawing.
According to Swami Seetharaman, Chief Marketing Officer of Credit Union ONE, “We were pleasantly surprised at the overwhelming response from both our current and new fans over this short of a time period. From the significant number of “Likes” and the many positive comments that have been received, this is proof to us that this channel works, and messaging is key. ”
Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to http://www.cuone.org/ or "like us" on Facebook
Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org
