“Random Acts of Kindness” was a promotion for fans of Credit Union ONE to randomly be selected to win a gift card ranging in value from $10 up to $60. The promotion began on April 1st and ran through April 19th. Each week during the promotion, fans were randomly selected to win gift cards, for a grand total of 15 winners over the three week promotion.
Winners selected were awarded gift cards to Kroger and Meijer grocery stores, with the grand prize winner receiving a $60 gift card.
Current fans were encouraged to enter into the “Random Acts” drawing, while members of Credit Union ONE received an email asking them to “Like” us on Facebook and enter into the drawing.
Marketing initiatives included an email to members of the credit union, in-branch, website and Facebook promotions. Overall analytics showed an increase of 763 Facebook fans to the site.
“Our goal was to engage the fans on our site, and to increase our overall fan base,” said Swami Seetharaman, Chief Marketing Officer of Credit Union ONE. “Not only did it increase our fan base, but it also created a lot of good will for the organization. Everyone loves it when they have an opportunity to win something and are asked for nothing in return.”
Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook
Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org
Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org
