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Donna S.Reid, Senior Vice President and
Chief Marketing Officer, Credit Union ONE
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Ferndale,
Michigan – Credit Union ONE announces that Donna S. Reid has joined the company
as Senior Vice President and Chief Marketing Officer.
“Donna brings to Credit Union ONE
20 years of brand management, research, communications, advertising, social
media and public relations experience,” said Stephen Grech, Executive Vice
President. “Her marketing expertise will support Credit Union ONE’s growth as
we continue to provide affordable financial solutions to individuals in a
changing market.”
Reid will drive corporate brand
positioning, oversee consumer and business marketing communications and media
strategies, support product launches, and guide the advertising, public
relations, social media, business development and promotional strategies for
all Credit Union ONE products and services.
Reid has provided brand and marketing support for
brands like, Health Alliance Plan, Sprint and ABN AMRO Mortgage Group for
nearly twenty years. She spent six years as the Vice President of Marketing and
Communications Strategy at Health Alliance Plan of Michigan, a year as the Area
Marketing Manager at Sprint Nextel Corporation and nearly ten years with ABN AMRO
Mortgage Group Inc.
A
magna cum laude graduate in business administration from Baker College, Flint
Mich., Reid also earned an executive leadership certification from Cornell
University. She has extensive Six Sigma Champion Training and process management
experience, and is a member of
the American Marketing Association.
Credit Union ONE, headquartered in Ferndale Michigan for over seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 120,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook.
Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org
