Ferndale, Michigan – Looking for Loot, yes, that’s what Oakland University students were doing when they joined in the Welcome Week Scavenger Hunt that was put on by Credit Union ONE via their Facebook page.
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OU Student Casey Curnette receives $250 check for
first place in Scavenger Hunt from Credit Union ONE
OU Branch Manager Kevin Trembath
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The Scavenger Hunt ran during Welcome Week, September 4-7 which was the first week of classes for Oakland University (OU) students.
Geared as a way to engage with OU students, the Hunt was used to generate awareness of Credit Union ONE as the university credit union of choice and to connect with students as the school year begins.
An avatar was created for the Scavenger Hunt, and during Welcome Week the look-a-like character walked around campus and handed out buck slips promoting the Hunt to students.
Students had the chance to participate by “liking” the Credit Union ONE OU Facebook page. On designated days, once an hour, the credit union posted a clue on their OU Facebook page directing students to various locations on campus where a flyer was posted with a prize code. The first three students each day to email in with the code won $250 cash, $100 cash, and $50 cash respectively. Those emailing in after the daily prizes were also awarded having the opportunity to win gift cards by opening a checking account and debit card with the credit union.
Analytics after the promotion concluded showed that the Scavenger Hunt was successful in what it set out to do. Approximately 110 new fans were gained, as well as over 30 “likes” and many comments regarding the Scavenger Hunt and Credit Union ONE in general.
The Scavenger Hunt was the perfect opportunity to welcome new and returning OU students, as well as to engage them in our social media efforts, said Kevin Trembath, Credit Union ONE OU Branch Manager. We are committed to the OU community and look forward to a successful year.”
Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook
Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org
