In an effort to show appreciation for their Facebook fans and to engage them, Credit Union ONE recently launched a new Facebook contest, the Credit Union ONE Pays Your Way Sweepstakes.
The Sweepstakes paid off for 30 lucky fans of Credit Union ONE.
During the Sweepstakes period (August 13-September 24, 2012) fans who “liked” Credit Union ONE’s Facebook page received an entry form that once completed would enter them into the sweepstakes. Existing fans also had the opportunity to complete an entry form and enter to win.
There were seven drawings during this sweepstakes – five winners were randomly selected on each of the first two dates, and four winners were drawn on each of the remaining five dates. Winners received gift cards to Starbucks, Kroger, and Meijer stores, simply just for being a fan and entering the drawing!!
Winning fans were encouraged to post a photo of them using their gift card. An online photo album for the promotion was created to house the photos for display, in an effort to showcase the winners and highlighting them as fans.
Supporting analytics showed the promotion brought in 1,547 new fans to the page, with 11% of our fan base entering into the Sweepstakes, which is at the high end for reach of national brand pages.
According to Katie Cummings, Senior Education Specialist, and Credit Union ONE social media point person, “This promotion brought more comments and postings to our Facebook page than in any other promotion. We were very excited to see members of Credit Union ONE sharing their stories and interacting with the page.”
Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook
Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org
