Ferndale, Michigan – Now more than ever, Credit Union ONE members are using their Cash Back Checking account and reaching for the card that gives them rewards in many ways.
Since the inception of the Cash Back Checking program less than two years ago, Credit Union ONE members have earned over $1,000,000 in cash rewards. Over 13,600 members have received a cash reward this year, and more than 300 of them have earned $150 or more.
“Hitting the $1 million mark in rewards cash to our members so quickly after launching this product exceeds all of our expectations,” said Gary Moody, President and CEO of Credit Union ONE. “We knew giving our members cash to use our card would be an attractive value proposition, but not this attractive. The simple message and novel concept of getting paid by your financial institution to use a debit card has resonated well in a marketplace where it seems every day there is a story about some new fee being charged. We are looking forward to the continued success of this program and hitting the next million in cash back rewards.”
Members in the program receive points for using their platinum debit card and signing for their purchases. One point is awarded for every $2.00 spent, and once 3,500 points have accumulated they can be redeemed for cash which is automatically deposited into the Cash Back Checking account. Key to this program is that points never expire and there is no limit to what a member can earn.
In addition to cash back rewards, Credit Union ONE members enjoy many benefits of the platinum debit card, such as; extended warranty coverage, price protection, and purchase assurance. These are features that normally would be found in a fee-based credit card program, as opposed to a no-cost debit card program, which makes this a very unique product.
For more information on the Cash Back Checking program and platinum debit card, go to cuone.org/checking
Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with nineteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to http://www.cuone.org
Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org