To
give back to their members and show appreciation of their Facebook fans, Credit
Union ONE ran the sweepstakes for the second year in a row, due to it being
such a fan favorite last year.
During
the Sweepstakes period fans who “liked” Credit Union ONE’s Facebook page
received an entry form that once completed would enter them into the
sweepstakes. Existing fans also had the
opportunity to complete an entry form and enter to win, with all entrants being
given one chance to win daily.
Three
drawings were held with a total of nineteen winners selected receiving gift
cards to Starbucks, Kroger, and Meijer
stores ranging in value from $10-$40, simply just for being a fan and entering
the drawing!!
Supporting
analytics showed the promotion brought in 177 new fans to the page, with over
1,207 fans entering into the Sweepstakes; approximately a 17.4% entry rate of
our total fan base.
According
to Andrea Pertile, Credit Union ONE Social Media Manager, “Credit Union ONE’s
goal is to engage our members by giving back; whether it’s joining a discussion
on an interesting topic, making our fans laugh with a joke, or brightening a
fans’ day with a cup of coffee. Adding
value to our members’ lives is what drives us.”
Credit
Union ONE, headquartered in
Ferndale Michigan for seventy-five years, offers a wide array of financial
services and access to over 30,000 ATM’s nationwide, serving 108,000 members,
with seventeen offices in three major metropolitan areas, including Metro Detroit,
Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook.
Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org
