Random Acts of Kindness appreciated by Credit Union ONE

Ferndale, Michigan – After realizing great success in the past two years, Credit Union ONE brought back their Random Acts of Kindness Giveaway for their Facebook fans. 

“Random Acts of Kindness” was a promotion for fans of Credit Union ONE to randomly be selected to win one of eleven gift cards ranging in value from $15 to $100. The promotion began on March 3^rd and ran through March 17^th, with three drawings being held during that time.

“Engaging fans on our site, increasing our overall fan base, and giving fans an opportunity to win something totally random were the goals for this promotion,” said Swami Seetharaman, Chief Marketing Officer of Credit Union ONE. “The past two years this promotion has been successful, but this year we were delighted to see an increase of 1,293 fans in just two weeks.  Our fans truly appreciate the giving spirit of Credit Union ONE, which provides goodwill to the organization.”

Marketing initiatives included email, in-branch, website and Facebook promotions.

Overall an increase of 1,293 Facebook fans to the site was realized, “likes” increased by 777, and fans commented over 134 times during the promotion.  The Credit Union ONE Facebook site now has over 8,000 total fans.

Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 110,000 members, with seventeen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook.

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Walking for Miracles

Ferndale, Michigan - As part of their ongoing support for Children's Miracle Network (CMN) through Beaumont Children's Hospital, Credit Union ONE participated in the Torch Relay for Children's Miracle Network Hospitals on Saturday, October 9, 2013.

The Torch Relay makes 17 stops over the course of one month working their way across the country and ending up in Hilton Head Island, South Carolina.  At every stop a walk and/or a run takes place with all donations going directly to the CMN Hospital that is represented at that location.

For the second year, Credit Union ONE had the opportunity to participate as a Market Sponsor in the Detroit Riverfront Walk along with approximately 500 walkers from various organizations.

Said Swami Seetharaman, S.V.P. and Chief Marketing Officer, "We are proud to work with such a fine organization as the Beaumont Children's Hospital, and appreciative of the opportunity to support the efforts of the Children's Miracle Network to make miracles a reality."

Credit Union ONE walkers (top, L to R)  Swami
Seetharman, John Kozich, and Judi Desilets pose
with Beau the Bear, and below (L to R) Martha
Mendoza, John Kozich and Judi Desilets happily
display their medals.

Established in 2002, the Torch Relay for Children's Miracle Network Hospitals is an all-volunteer organization and has raised more than $9 million for children's hospitals nationwide.

Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 107,000 members, with seventeen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook.

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Bike helmets a big hit with youth members

Check out the smiles on these three members of Credit Union ONE’s

Saving Money is Fun Kids Club during our Bike Helmet giveaway event!

Ferndale, Michigan – In partnership with AAA Insurance of Michigan Credit Union ONE held a free children’s bike helmet giveaway at their Troy Branch on July 12, 2013.

The successful event provided approximately 65 children with fittings for their helmets as well as some great safety information.

During the event children also had the opportunity to learn about the Saving Money is Fun Kids Club, with those signing up for the Club receiving some great prizes and incentives for savings!

“We are proud to partner with a fine organization such as AAA Insurance of Michigan to bring safety and value to our members,” said Swaminathan Seetharaman, Chief Marketing Officer. This was a win-win for everyone, bringing both exposure to great services and responsibility safety awareness.

Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Credit Union ONE Random Acts of Kindness – It’s Back!!

Ferndale, Michigan – After realizing great success last year, Credit Union ONE brought back their Random Acts of Kindness Giveaway for their Facebook fans.

“Random Acts of Kindness” was a promotion for fans of Credit Union ONE to randomly be selected to win a gift card ranging in value from $10 up to $60. The promotion began on April 1st and ran through April 19th. Each week during the promotion, fans were randomly selected to win gift cards, for a grand total of 15 winners over the three week promotion.

Winners selected were awarded gift cards to Kroger and Meijer grocery stores, with the grand prize winner receiving a $60 gift card.

Current fans were encouraged to enter into the “Random Acts” drawing, while members of Credit Union ONE received an email asking them to “Like” us on Facebook and enter into the drawing.

Marketing initiatives included an email to members of the credit union, in-branch, website and Facebook promotions. Overall analytics showed an increase of 763 Facebook fans to the site.

“Our goal was to engage the fans on our site, and to increase our overall fan base,” said Swami Seetharaman, Chief Marketing Officer of Credit Union ONE. “Not only did it increase our fan base, but it also created a lot of good will for the organization. Everyone loves it when they have an opportunity to win something and are asked for nothing in return.”

Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Credit Union ONE celebrates its’ youngest members

Credit Union ONE members Peyton and Jon Laura are ready

to ride!

Ferndale, Michigan –During the month of April, Credit Union ONE held twenty events to celebrate its’ youngest members with activities that appealed to children and families alike.

One of the credit unions’ partners, AAA Insurance of Michigan held Bike Helmet giveaways at the Credit Union ONE Berkley and Macomb branches, where children were fitted with free bike helmets and given great safety information. They also gave away a rolling cooler to a lucky adult member at each event. Approximately 100 children received bike helmets.

Another partner, Liberty Mutual Insurance held a ‘Go Green, Save Green’ Youth Week April 22-27th, which focused on being good to the earth while saving money. Children visiting Credit Union ONE branches received small trees to plant, as well as activity posters, and information on the new Saving Money Is Fun Kids Club. Adult members were encouraged to get an insurance quote and receive a chance to win a $75 Michigan State Park and Recreation gift card.

“We are proud to partner with fine organizations such as AAA of Michigan and Liberty Mutual Insurance to bring safety and value to our members,” said Swaminathan Seetharaman, Chief Marketing Officer. This was a win-win for everyone, bringing exposure to great services, along with safety and responsibility awareness.

Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Children Learn to Save at Credit Union ONE

Ferndale, Michigan – Knowing how important it is to start teaching children about money from an early age, Credit Union ONE has debuted the Saving Is Fun Kids Club, a youth account geared to children eleven years and younger.

With an easy sign-up for new or existing memberships, children will join club mascots, the Money Mammals to learn about saving and spending, while earning prizes and incentive rewards, playing games, and watching their money grow.

A special website, cuone.org/youth has been designed especially for “club members” with fun activities, contests, promotions and discounts. The site also has tools for parents and teachers to help these young members along the way.

“Children need to be educated on financial basics as they go through life, and a youth account is a great way to expose them to this education in a fun, interactive way, said Swami Seetharaman, Credit Union ONE Senior Vice President and Chief Marketing Officer. We are excited to be able to offer this to our youngest members.”

For more information on the Saving Is Fun Kids Club, click here, or ask a member sales consultant at any Credit Union ONE branch.

Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Credit Union ONE & First Bankcard expand credit card options

Ferndale, Michigan – Credit Union ONE and First Bankcard, a division of First National Bank of Omaha, have expanded their partnership by adding a new suite of credit card products issued by First Bankcard.

Currently, Credit Union ONE offers First Bankcard’s Platinum Edition® Visa® and Maximum Rewards® Visa® cards, but felt that its diverse membership needed additional credit card options that would reflect its members’ various buying styles. Because of this, Credit Union ONE is excited to announce the expansion of their product offerings issued by First Bankcard by adding the Secured Visa®, Credit Union ONE American Express® Card, Credit Union ONE Graphite American Express® Card, and Credit Union ONE Discover® credit cards to their portfolio.

“We are proud to be affiliated with First Bankcard to offer such a wide range of credit cards and look forward to being able to give our members various levels of benefits from which they can choose,” said Swami Seetharaman, Senior Vice President and Chief Marketing Officer of Credit Union ONE.

Seetharaman said the new products offer more flexibility to its members’ options: the Credit Union ONE American Express® Card and Credit Union ONE Graphite American Express® Card offer travel focused rewards, the Credit Union ONE Discover® Card features cash back rewards, and the Secured Visa® product provides the ability to build or establish credit.

“First Bankcard continues to look for innovative ways to expand our partner’s product offerings,” said Stephen F. Eulie, president of First Bankcard. “We applaud Credit Union ONE for being our first credit union partner to expand its product offering to include cards that will be accepted on the Visa®, American Express, and Discover® networks.”

For more information about these great new product offerings, visit www.cuone.org/borrow

Credit Union ONE, headquartered in Ferndale, Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook

About First Bankcard:

First Bankcard is a Top 15 credit card issuer with more than 600 financial institution, co-brand and affinity partners. For more than 40 years, First Bankcard has offered quality products and superior service to help customers achieve their goals. First Bankcard is a division of First National Bank of Omaha.

About First National Bank of Omaha:

First National Bank of Omaha is a subsidiary of First National of Nebraska. First National of Nebraska has grown into the largest privately owned banking company in the United States. First National and its affiliates have $17 billion in managed assets and nearly 5,000 employee associates. Primary banking officers are located in Nebraska, Colorado, Illinois, Iowa, Kansas, South Dakota and Texas.

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

It’s all “Greek” to Credit Union ONE



Silvanah Gagnon, President of Oakland University Gamma Phi Beta Sorority

proudly receives $250 check for her organization

 Ferndale, Michigan – To many college students their participation in fraternities and sororities is a very important part of their college life.

Credit Union ONE realizes this, and in an effort to engage these students as well as to help contribute to their causes, ran a special giveaway on the Credit Union ONE Oakland University Facebook page called the Greek “Like” Giveaway.

During the month of March, members and friends had the opportunity to vote for their favorite Oakland University greek organization by liking the Credit Union ONE Campus Branch page on Facebook and posting the name of their favorite organization on the page. Anyone opening an account at the Credit Union ONE Campus Branch could also receive an additional 50 votes for the organization of their choice. The votes were tallied and the organization with the most votes won a $250 donation to their national philanthropy, with the second most votes winning a $125 donation to their national philanthropy from Credit Union ONE. Organizations were encouraged to spread the word to their families and friends to boost their vote total.

Fifteen organizations at the university participated and 1,392 votes were received on the Facebook page.  Besides the significant number of votes received, approximately 600 comments were received on the page, and the fan base increased by 470 fans, a 63% increase.

The voting was fierce, but in the end it was Gamma Phi Beta that won the competition with 670 votes, and Phi Sigma Sigma coming in second with 294 votes.

“Our chapter was ecstatic when we heard the news that we won the Credit Union ONE Greek “Like” Giveaway,” said Silvanah Gagnon, President of the Delta Omega Chapter of Gammi Phi Beta Sorority. “We thank Credit Union ONE for their donation and will proudly be presenting the $250 check that we received to our national charity, Camp Fire USA.”

When asked about the promotion, Swami Seetharaman, Chief Marketing Officer of Credit Union ONE said, “This promotion was a win-win for everyone.” “For Credit Union ONE, it brought in new fans as well as engaging the current fans of the Credit Union ONE Oakland University Facebook page. It also gave more visibility to our Oakland University Campus Branch. For our student members, we were able to give back to them and show them that their causes are important to Credit Union ONE.”

Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook

 Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

People “Like” Random Acts of Kindness

Happy Random Acts of Kindness gift card winner Sharon Ouellette

Ferndale, Michigan – Credit Union ONE recently wrapped up their Random Acts of Kindness Giveaway on Facebook, and to say the least it was a tremendous success.

“Random Acts of Kindness” was a promotion for fans of Credit Union ONE to randomly be selected to win a gift card ranging in value from $5 up to $50. The promotion began on February 27th and ran through March 30th. Each week during the promotion, fans were randomly selected to win gift cards, for a grand total of 17 winners over the five week promotion.

Winners selected were awarded gift cards to Starbucks, Kroger and Meijer grocery stores, with the grand prize winner receiving a $50 gift card.

Initially, analytics showed an amazing jump in Facebook fans from 459 to 1,854 in the first week, and when the promotion ended that number had increased to over 2,300 fans.

Current fans were encouraged to enter into the “Random Acts” drawing, while members of Credit Union ONE received an email asking them to “Like” us on Facebook and enter into the drawing.

“Our goal was to increase the number of engaged fans on our site, and this is exactly what happened,” said Swami Seetharaman, Chief Marketing Officer of Credit Union ONE. “Not only did it increase our fan base, but it also created a lot of positive buzz on the site. Everyone loves it when they have an opportunity to win something and are asked for nothing in return.”

Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook 

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Credit Union ONE Fan Base Sees Rapid Gains – Why?

Ferndale, Michigan – When Credit Union ONE looked at their Facebook analytics today, they were simply amazed that their Facebook fans had almost quadrupled in less than a week from 459 to 1,854 fans!

This phenomenal growth is being attributed to a new Facebook promotion launched just four days ago, which was designed to increase the number of engaged fans on the site, and to contribute to a positive brand image.

“Random Act of Kindness” is a promotion for fans of Credit Union ONE to randomly be selected to win a gift card ranging in value from $5 up to $50. The promotion began on February 27th and will run through March 30th. Each week during the promotion, fans will be randomly selected to win gift cards, for a grand total of 17 winners over the five week promotion.

Current fans were encouraged to enter into the “Random Acts” drawing, while members of Credit Union ONE received an email asking them to “Like” us on Facebook and enter into the drawing.

According to Swami Seetharaman, Chief Marketing Officer of Credit Union ONE, “We were pleasantly surprised at the overwhelming response from both our current and new fans over this short of a time period. From the significant number of “Likes” and the many positive comments that have been received, this is proof to us that this channel works, and messaging is key. ”

Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to http://www.cuone.org/ or "like us" on Facebook

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org