Facebook Fans Enjoy Random Acts of Kindness Giveaway

Ferndale, Michigan – Credit Union ONE recently held their annual Random Acts of Kindness Giveaway for their Facebook fans. 

“Random Acts of Kindness” was a promotion for fans of Credit Union ONE to randomly be selected to win one of ten gift cards ranging in value from $15 to $100. The promotion began on March 2nd and ran through March 13th, with two drawings being held during that time.

“Engaging fans on our site and giving fans an opportunity to win something totally random were the goals for the promotion this year,” said Neetu Singh, Vice President of Marketing for Credit Union ONE. “This has been a successful promotion over the past three years.  Our fans truly appreciate the giving spirit of Credit Union ONE, which provides goodwill to the organization.”

Marketing initiatives included email, in-branch, website and Facebook promotions.

 Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 120,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook.

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Coming soon...Credit Union ONE "Pays Your Way"

Ferndale, Michigan – Credit Union ONE has announced that they will be bringing back the Credit Union ONE Pays Your Way Sweepstakes, which will be held on their Facebook site from August 18-29, 2014.  

The sweepstakes has been such a fan favorite in the past that in an effort to show appreciation for their Facebook fans and to engage them, Credit Union ONE decided to run the promotion again.   

During the Sweepstakes period fans who “like” Credit Union ONE’s Facebook page will receive an entry form that once completed will enter them into the sweepstakes.  Existing fans will also have the opportunity to complete an entry form and enter to win. 

There will be two drawings during this sweepstakes – with four winners randomly selected on the first drawing and eight winners selected on the second drawing, for a total of twelve winners. Winners will receive gift cards to Starbucks, Kroger, and Meijer stores, simply just for being a fan and entering the drawing! 

Winning fans will be encouraged to post a photo of them using their gift card.  Also, an online photo album for the promotion will be created to house the photos for display, in an effort to showcase the winners and highlighting themselves as fans.  

Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 113,000 members, with seventeen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to http://www.cuone.org or "like us" on Facebook

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Random Acts of Kindness appreciated by Credit Union ONE

Ferndale, Michigan – After realizing great success in the past two years, Credit Union ONE brought back their Random Acts of Kindness Giveaway for their Facebook fans. 

“Random Acts of Kindness” was a promotion for fans of Credit Union ONE to randomly be selected to win one of eleven gift cards ranging in value from $15 to $100. The promotion began on March 3^rd and ran through March 17^th, with three drawings being held during that time.

“Engaging fans on our site, increasing our overall fan base, and giving fans an opportunity to win something totally random were the goals for this promotion,” said Swami Seetharaman, Chief Marketing Officer of Credit Union ONE. “The past two years this promotion has been successful, but this year we were delighted to see an increase of 1,293 fans in just two weeks.  Our fans truly appreciate the giving spirit of Credit Union ONE, which provides goodwill to the organization.”

Marketing initiatives included email, in-branch, website and Facebook promotions.

Overall an increase of 1,293 Facebook fans to the site was realized, “likes” increased by 777, and fans commented over 134 times during the promotion.  The Credit Union ONE Facebook site now has over 8,000 total fans.

Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 110,000 members, with seventeen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook.

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Credit Union ONE “Pays Your Way Sweepstakes”

Ferndale, Michigan – Fans of the Credit Union ONE Facebook page recently had the opportunity to win various gift cards in the “Pays Your Way Sweepstakes” held November 18^th-December 6^th.

To give back to their members and show appreciation of their Facebook fans, Credit Union ONE ran the sweepstakes for the second year in a row, due to it being such a fan favorite last year. 

During the Sweepstakes period fans who “liked” Credit Union ONE’s Facebook page received an entry form that once completed would enter them into the sweepstakes.  Existing fans also had the opportunity to complete an entry form and enter to win, with all entrants being given one chance to win daily. 

Three drawings were held with a total of nineteen winners selected receiving gift cards to Starbucks, Kroger, and Meijer stores ranging in value from $10-$40, simply just for being a fan and entering the drawing!!

Supporting analytics showed the promotion brought in 177 new fans to the page, with over 1,207 fans entering into the Sweepstakes; approximately a 17.4% entry rate of our total fan base. 

According to Andrea Pertile, Credit Union ONE Social Media Manager, “Credit Union ONE’s goal is to engage our members by giving back; whether it’s joining a discussion on an interesting topic, making our fans laugh with a joke, or brightening a fans’ day with a cup of coffee.  Adding value to our members’ lives is what drives us.”

Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 108,000 members, with seventeen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook.

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Knowing CU History Pays!

Ferndale, Michigan – Credit Union ONE has found a very creative way to engage their Facebook fans and take the opportunity to celebrate their 75th Anniversary at the same time.

As they kicked off their 75th Year, Credit Union ONE launched the Mystery History Hunt. From February 25th through March 15th fans of the Credit Union ONE Facebook page were able to hunt for answers to posted clues relating to the 75 year history of the credit union. Clues were posted three times a week, and those who successfully submitted their answers were entered into a drawing for gift cards, valued at up to $60 each. One winner was selected for each clue, for a total of nine possible winners

Some of the winners posted how happy they were to be chosen as winners and how they planned to use their gift cards.

Post statistics show that this promotion was well received, with 115 new fans joining and 142 entries received. Three fans even submitted answers to all nine clues!

Congratulations to all the Mystery History Winners, and thanks for being our Facebook Fans!

Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook . New Contest beginning on April 1st, so join us, you could be the next winner!

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org