Ferndale, Michigan – After realizing
great success in the past two years, Credit Union ONE brought back their Random
Acts of Kindness Giveaway for their Facebook fans.
“Random Acts of Kindness” was a promotion for fans of Credit Union ONE to randomly be selected to win one of eleven gift cards ranging in value from $15 to $100. The promotion began on March 3rd and ran through March 17th, with three drawings being held during that time.
“Engaging fans on our site, increasing our overall fan base, and giving fans an opportunity to win something totally random were the goals for this promotion,” said Swami Seetharaman, Chief Marketing Officer of Credit Union ONE. “The past two years this promotion has been successful, but this year we were delighted to see an increase of 1,293 fans in just two weeks. Our fans truly appreciate the giving spirit of Credit Union ONE, which provides goodwill to the organization.”
Marketing initiatives included email, in-branch, website and Facebook promotions.
Overall an increase of 1,293 Facebook fans to the site was realized, “likes” increased by 777, and fans commented over 134 times during the promotion. The Credit Union ONE Facebook site now has over 8,000 total fans.
Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 110,000 members, with seventeen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook.
“Random Acts of Kindness” was a promotion for fans of Credit Union ONE to randomly be selected to win one of eleven gift cards ranging in value from $15 to $100. The promotion began on March 3rd and ran through March 17th, with three drawings being held during that time.
“Engaging fans on our site, increasing our overall fan base, and giving fans an opportunity to win something totally random were the goals for this promotion,” said Swami Seetharaman, Chief Marketing Officer of Credit Union ONE. “The past two years this promotion has been successful, but this year we were delighted to see an increase of 1,293 fans in just two weeks. Our fans truly appreciate the giving spirit of Credit Union ONE, which provides goodwill to the organization.”
Marketing initiatives included email, in-branch, website and Facebook promotions.
Overall an increase of 1,293 Facebook fans to the site was realized, “likes” increased by 777, and fans commented over 134 times during the promotion. The Credit Union ONE Facebook site now has over 8,000 total fans.
Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 110,000 members, with seventeen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook.
Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org
