Ferndale, Michigan – To many college students their participation in fraternities and sororities is a very important part of their college life.
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Silvanah Gagnon, President of Oakland University Gamma Phi Beta Sorority proudly receives $250 check for her organization |
Credit Union ONE realizes this, and in an effort to engage these students as well as to help contribute to their causes, ran a special giveaway on the Credit Union ONE Oakland University Facebook page called the Greek “Like” Giveaway.
During the month of March, members and friends had the opportunity to vote for their favorite Oakland University greek organization by liking the Credit Union ONE Campus Branch page on Facebook and posting the name of their favorite organization on the page. Anyone opening an account at the Credit Union ONE Campus Branch could also receive an additional 50 votes for the organization of their choice. The votes were tallied and the organization with the most votes won a $250 donation to their national philanthropy, with the second most votes winning a $125 donation to their national philanthropy from Credit Union ONE. Organizations were encouraged to spread the word to their families and friends to boost their vote total.
Fifteen organizations at the university participated and 1,392 votes were received on the Facebook page. Besides the significant number of votes received, approximately 600 comments were received on the page, and the fan base increased by 470 fans, a 63% increase.
The voting was fierce, but in the end it was Gamma Phi Beta that won the competition with 670 votes, and Phi Sigma Sigma coming in second with 294 votes.
The voting was fierce, but in the end it was Gamma Phi Beta that won the competition with 670 votes, and Phi Sigma Sigma coming in second with 294 votes.
“Our chapter was ecstatic when we heard the news that we won the Credit Union ONE Greek “Like” Giveaway,” said Silvanah Gagnon, President of the Delta Omega Chapter of Gammi Phi Beta Sorority. “We thank Credit Union ONE for their donation and will proudly be presenting the $250 check that we received to our national charity, Camp Fire USA.”
When asked about the promotion, Swami Seetharaman, Chief Marketing Officer of Credit Union ONE said, “This promotion was a win-win for everyone.” “For Credit Union ONE, it brought in new fans as well as engaging the current fans of the Credit Union ONE Oakland University Facebook page. It also gave more visibility to our Oakland University Campus Branch. For our student members, we were able to give back to them and show them that their causes are important to Credit Union ONE.”
Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook
Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org
