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| Happy Random Acts of Kindness gift card winner Sharon Ouellette |
“Random Acts of Kindness” was a promotion for fans of Credit Union ONE to randomly be selected to win a gift card ranging in value from $5 up to $50. The promotion began on February 27th and ran through March 30th. Each week during the promotion, fans were randomly selected to win gift cards, for a grand total of 17 winners over the five week promotion.
Winners selected were awarded gift cards to Starbucks, Kroger and Meijer grocery stores, with the grand prize winner receiving a $50 gift card.
Initially, analytics showed an amazing jump in Facebook fans from 459 to 1,854 in the first week, and when the promotion ended that number had increased to over 2,300 fans.
Current fans were encouraged to enter into the “Random Acts” drawing, while members of Credit Union ONE received an email asking them to “Like” us on Facebook and enter into the drawing.
“Our goal was to increase the number of engaged fans on our site, and this is exactly what happened,” said Swami Seetharaman, Chief Marketing Officer of Credit Union ONE. “Not only did it increase our fan base, but it also created a lot of positive buzz on the site. Everyone loves it when they have an opportunity to win something and are asked for nothing in return.”
Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook
Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org
