Oakland University Students Hunt for Credit Union Loot



OU Student Casey Curnette receives $250 check for

first place in Scavenger Hunt from Credit Union ONE

OU Branch Manager Kevin Trembath

 Ferndale, Michigan – Looking for Loot, yes, that’s what Oakland University students were doing when they joined in the Welcome Week Scavenger Hunt that was put on by Credit Union ONE via their Facebook page.

The Scavenger Hunt ran during Welcome Week, September 4-7 which was the first week of classes for Oakland University (OU) students.

Geared as a way to engage with OU students, the Hunt was used to generate awareness of Credit Union ONE as the university credit union of choice and to connect with students as the school year begins.

An avatar was created for the Scavenger Hunt, and during Welcome Week the look-a-like character walked around campus and handed out buck slips promoting the Hunt to students.

Students had the chance to participate by “liking” the Credit Union ONE OU Facebook page. On designated days, once an hour, the credit union posted a clue on their OU Facebook page directing students to various locations on campus where a flyer was posted with a prize code. The first three students each day to email in with the code won $250 cash, $100 cash, and $50 cash respectively. Those emailing in after the daily prizes were also awarded having the opportunity to win gift cards by opening a checking account and debit card with the credit union.

Analytics after the promotion concluded showed that the Scavenger Hunt was successful in what it set out to do. Approximately 110 new fans were gained, as well as over 30 “likes” and many comments regarding the Scavenger Hunt and Credit Union ONE in general.

The Scavenger Hunt was the perfect opportunity to welcome new and returning OU students, as well as to engage them in our social media efforts, said Kevin Trembath, Credit Union ONE OU Branch Manager. We are committed to the OU community and look forward to a successful year.”

Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Oakland University Students Give Credit Union ONE "Thumbs-Up"

Proud winner Oakland University student Bethany Jackson

and Credit Union ONE Oakland University Branch Manager

Sonya Steward

Ferndale, Michigan – Gearing up for school to be back in session, the Oakland University branch of Credit Union ONE held a Welcome Week Giveaway, from August 22 – September 9, 2011.

During this time, students had the opportunity to visit with Credit Union ONE branch staff and take advantage of the opportunities to be entered to win all sorts of cool prizes, such as food/gas cards, Oakland University bookstore certificates, apparel items, and even an Apple iPad!

Students entered the prize drawings by “liking” us on Facebook, opening a checking account with the SpiritCardPLUS feature, or sending in a postcard entry. Students entering the drawing received water bottles, candy and other small items, along with the chance of winning one of the other prizes.

Students overwhelmingly loved this promotion as over 150 new checking accounts were opened during Welcome Week. In addition, over 750 Oakland University students have given Credit Union ONE the “thumbs-up” to date by choosing to “like” us on Facebook, over 300 of which were gained during this three week period.

The lucky winner of the Apple iPad was student Bethany Jackson who was totally shocked and very happy to have been chosen as the winner..

For a listing of all of the winners of prizes, go to OU Welcome Week Winners. Visit the Credit Union ONE OU Facebook page at www.facebook.com/CUO.OU

Students are encouraged to stop by the Credit Union ONE-Oakland University Branch, located in the Oakland Center to meet the staff and find out how quick and easy it is to activate their SpiritCard PLUS. When activated, the card not only serves as their passport to Oakland University, but also gives them convenient ATM and MasterCard debit purchasing power when they open an account with Credit Union ONE.

Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with nineteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to www.cuone.org

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org