Credit Union ONE shares employee success story

(Pictured Left to Right) Ayren Hurst, Credit

Union ONE Vice President of Knowledge

Management, and Katie Cummings, Credit

Union ONE Senior Education Specialist

 

Ferndale, Michigan – Credit Union ONE was recently featured at the Human Capital Institutes’ (HCI) Annual Conference held in Chicago, Illinois on September 24^th-25^th.

Ayren Hurst, Vice President of Knowledge Management and Katie Cummings, Senior Education Specialist at Credit Union ONE along with Monica Remark, Sr. Client Success Associate at Achievers spoke to the HCI audience about building a culture of recognition using technology and social media.

Asked to present their success story, Hurst and Cummings shared how Credit Union ONE partnering with Achievers, an industry leader in recognition and rewards, developed and implemented a rewards and recognition program for their organization that in just one year has had amazing results.

The program, called Kudos Corner, had over 1, 200 recognitions sent in the first two weeks, and after eight months, 99% of the organization had participated in the program, with an average of thirty-one recognitions per employee received.

“We were honored to be on stage with many national and multi-national organizations at the HCI Conference,” said Ayren Hurst, Credit Union ONE Vice President of Knowledge Management.  “It was very exciting to be part of such a great sharing opportunity and to present how we created a culture of recognition that amplifies key behaviors impacting our business success.”

As a reference for organizations questioning as to the merits of a program such as Kudos Corner, statistics have shown that employees who receive recognition for their work are seven times more likely to stay and eleven times more likely to feel completely committed.

Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 107,000 members, with seventeen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Credit Union ONE “Gets” Recognition

(L to R) Ayren Hurst and Katie Cummings of Credit Union ONE

Ferndale, Michigan – Just recently Credit Union ONE had the opportunity to participate in the American Society of Employers (ASE) Annual Conference, People, Profit, Progress held on March 14th.

Ayren Hurst, Director of Knowledge Management and Katie Cummings, Senior Education Specialist at Credit Union ONE along with Monica Remark, Sr. Client Success Associate at Achievers spoke to the audience about building a culture of recognition using technology and social media.



To say that Credit Union ONE “gets” recognition, is putting it mildly, as they pretty much have become experts in the field. Partnering with Achievers, an industry leader in recognition and rewards, they developed and implemented a rewards and recognition program for their organization that in less than one year has had amazing results.

The program, called Kudos Corner, had over 1, 200 recognitions sent in the first two weeks, and after eight months, 99% of the organization have participated in the program, with an average of thirty-one recognitions per employee received.

“We’ve become very proud of our Rewards and Recognition Program that we built with Achievers and it was really great to showcase it to others in the industry,” said Ayren Hurst, Credit Union ONE Director of Knowledge Management.

As a reference for organizations questioning as to the merits of a program such as Kudos Corner, statistics have shown that employees who receive recognition for their work are seven times more likely to stay and eleven times more likely to feel completely committed.

Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Credit Union ONE CEO Hosts “The ONE to Ask”

Ferndale, Michigan – Just over a year ago, in response to what their members were asking for, Credit Union ONE launched The ONE to Ask, a Facebook online chat for members to post questions and receive answers from subject experts – all in real time!

The “live sessions” have been held quarterly since June of 2011 for a two hour period in order to accommodate the number of questions received, with previous sessions including discussions on debt, new products, mortgage lending and auto loans. The session most recently held was hosted by the credit union’s President/CEO Gary Moody answering general Credit Union ONE informational inquiries.

An e-mail blast is sent to Credit Union ONE members and Facebook posts are issued to let fans know in advance that a session has been scheduled, and encouraging them to participate. The last session held on October 17th, showed new likes spiked by fifteen, directly attributable to the e-mail blast sent right before the session. Approximately ten questions were received during the session, with many fans posting to each other. The majority of questions fielded related to mobile apps, with fans thrilled to hear that the credit union plans to have one up and running in 2013.

Analytics have shown steady growth in popularity as the series has continued; not only have more fans been added, but the number of questions received each session has increased, and fans are interacting with each other regarding the questions that have been asked.

Katie Cummings, Senior Education Specialist, who also serves as social media point person with Credit Union ONE’s Marketing partner, Berline said, “We are pleased to see the continued participation and interest in this on-going event. This is a great opportunity for us to connect with our members and for them to have direct access to leaders within our organization.”

For those interested in learning more about the questions and answers of past sessions, readers are encouraged to check out the notes tab on the Credit Union ONE Facebook page, and stay tuned to the page for an announcement of the next session.

Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

It “Pays” to be a member of Credit Union ONE

Ferndale, Michigan – These days when everyone is trying to save and cut corners, it “Pays” to be a Credit Union ONE member.

In an effort to show appreciation for their Facebook fans and to engage them, Credit Union ONE recently launched a new Facebook contest, the Credit Union ONE Pays Your Way Sweepstakes.

The Sweepstakes paid off for 30 lucky fans of Credit Union ONE.

During the Sweepstakes period (August 13-September 24, 2012) fans who “liked” Credit Union ONE’s Facebook page received an entry form that once completed would enter them into the sweepstakes. Existing fans also had the opportunity to complete an entry form and enter to win.

There were seven drawings during this sweepstakes – five winners were randomly selected on each of the first two dates, and four winners were drawn on each of the remaining five dates. Winners received gift cards to Starbucks, Kroger, and Meijer stores, simply just for being a fan and entering the drawing!!

Winning fans were encouraged to post a photo of them using their gift card. An online photo album for the promotion was created to house the photos for display, in an effort to showcase the winners and highlighting them as fans.

Supporting analytics showed the promotion brought in 1,547 new fans to the page, with 11% of our fan base entering into the Sweepstakes, which is at the high end for reach of national brand pages.

According to Katie Cummings, Senior Education Specialist, and Credit Union ONE social media point person, “This promotion brought more comments and postings to our Facebook page than in any other promotion. We were very excited to see members of Credit Union ONE sharing their stories and interacting with the page.”

Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

“The ONE to Ask” Turns One Year Old

Ferndale, Michigan – When individuals have questions on financial topics they need someone to ask. This is where Credit Union ONE comes in.

In response to what their members were asking for, last year Credit Union ONE launched The ONE to Ask, a Facebook online chat for members to post questions and get them answered by subject experts.

As the series continued to grow and Credit Union ONE saw a larger fan base, they expanded their “live sessions” to two hours in order to accommodate the number of questions received.

Held quarterly, the credit union has hosted four The ONE to Ask sessions to date. The series began with the credit union’s President/CEO Gary Moody addressing general Credit Union ONE informational issues, and continued with sessions on debt, new products, mortgage lending and auto loans.

Analytics have shown steady growth in popularity as the series has continued; not only have more fans been added, but the number of questions received each session has increased, and fans are interacting with each other regarding the questions that have been asked.

Facebook posts leading up to the event share the event date and time as well as sample questions on the topic for that quarter, and an e-mail blast is sent to Credit Union ONE members to let them know in advance that a session has been scheduled, encouraging them to participate. The last session, which was held on June 6th, showed new “likes” spiked by eighteen fans, directly attributable to the e-mail blast sent two days before the session. Also notable was eight questions received during the session, and many fans posting to each other during the session.

“When we started The ONE to Ask, we didn’t quite know what to expect,” said Katie Cummings, Senior Education Specialist, who also serves as social media point person with Credit Union ONE’s Marketing partner, Berline. “It is a great opportunity for us to connect with members and for them to have direct access to leaders within our organization. We are pleased that this channel is starting to take hold for Credit Union ONE, and are excited to see continued interest and participation in these events.”

For those interested in learning more about the questions and answers of past sessions, readers are encouraged to check out the notes tab on the Credit Union ONE Facebook page, and stay tuned to the page for an announcement of the next session.

Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org