Ferndale, Michigan – Just over a year ago, in response to what their members were asking for, Credit Union ONE launched The ONE to Ask, a Facebook online chat for members to post questions and receive answers from subject experts – all in real time!
The “live sessions” have been held quarterly since June of 2011 for a two hour period in order to accommodate the number of questions received, with previous sessions including discussions on debt, new products, mortgage lending and auto loans. The session most recently held was hosted by the credit union’s President/CEO Gary Moody answering general Credit Union ONE informational inquiries.
An e-mail blast is sent to Credit Union ONE members and Facebook posts are issued to let fans know in advance that a session has been scheduled, and encouraging them to participate. The last session held on October 17th, showed new likes spiked by fifteen, directly attributable to the e-mail blast sent right before the session. Approximately ten questions were received during the session, with many fans posting to each other. The majority of questions fielded related to mobile apps, with fans thrilled to hear that the credit union plans to have one up and running in 2013.
Analytics have shown steady growth in popularity as the series has continued; not only have more fans been added, but the number of questions received each session has increased, and fans are interacting with each other regarding the questions that have been asked.
Katie Cummings, Senior Education Specialist, who also serves as social media point person with Credit Union ONE’s Marketing partner, Berline said, “We are pleased to see the continued participation and interest in this on-going event. This is a great opportunity for us to connect with our members and for them to have direct access to leaders within our organization.”
For those interested in learning more about the questions and answers of past sessions, readers are encouraged to check out the notes tab on the Credit Union ONE Facebook page, and stay tuned to the page for an announcement of the next session.
Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook
Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org
