Credit Union ONE hires Chief Marketing Officer

Donna S.Reid, Senior Vice President and

Chief Marketing Officer, Credit Union ONE

Ferndale, Michigan – Credit Union ONE announces that Donna S. Reid has joined the company as Senior Vice President and Chief Marketing Officer.

 

“Donna brings to Credit Union ONE 20 years of brand management, research, communications, advertising, social media and public relations experience,” said Stephen Grech, Executive Vice President. “Her marketing expertise will support Credit Union ONE’s growth as we continue to provide affordable financial solutions to individuals in a changing market.” 

 

Reid will drive corporate brand positioning, oversee consumer and business marketing communications and media strategies, support product launches, and guide the advertising, public relations, social media, business development and promotional strategies for all Credit Union ONE products and services.

 

Reid has provided brand and marketing support for brands like, Health Alliance Plan, Sprint and ABN AMRO Mortgage Group for nearly twenty years. She spent six years as the Vice President of Marketing and Communications Strategy at Health Alliance Plan of Michigan, a year as the Area Marketing Manager at Sprint Nextel Corporation and nearly ten years with ABN AMRO Mortgage Group Inc.

 

A magna cum laude graduate in business administration from Baker College, Flint Mich., Reid also earned an executive leadership certification from Cornell University. She has extensive Six Sigma Champion Training and process management experience, and is a member of the American Marketing Association.

 

Credit Union ONE, headquartered in Ferndale Michigan for over seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 120,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook.

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

Credit Union ONE Members – You Asked We Listened!!

Ferndale, Michigan – In response to feedback from their members, Credit Union ONE recently launched a new Member Contact Center (MCC) in order to provide a higher level of service to their members.

The MCC is staffed by a total of 21 Agents with specialized skills who either focus on service requests or new account requests. The goal of the MCC is to deliver first call resolution meaning members’ needs are met when they make their initial call eliminating the need to call back. The key to achieving first call resolution is empowerment.

“The empowerment of our staff to make decisions has a direct, positive impact on member service. In addition to enhancing the member service experience, empowerment also contributes to having satisfied and engaged employees,” says Stephen Grech – Executive Vice President.

With the availability to handle traditional calls, online chats, and emails, the early response from members has been extremely positive. In their first month of operation, the MCC received over 20,000 phone calls and approximately 2,800 emails and chats.

Agents are available Monday through Thursday 7:30 a.m. - 5:30 p.m., Friday 8:30 a.m. - 6:00 p.m., and Saturday 9:00 a.m. - 1:00 p.m. and can be reached at 800-451-4292, by chat, or by email.

Credit Union ONE, headquartered in Ferndale Michigan for seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org

"The ONE to Ask: Debt" presented by Credit Union ONE

Ferndale, Michigan – With events occurring every day that can sometimes be life-changing, it is important to have somewhere to go when you have questions on financial topics. This is where Credit Union ONE comes in.

Earlier this year, Credit Union ONE launched The ONE to Ask, a Facebook online chat for members to post questions and get them answered by a subject expert during a one-hour live session.

Most recently, the second event of The ONE to Ask was hosted by Stephen Grech, Executive Vice President of Credit Union ONE. Mr. Grech fielded questions from listeners on the topic of debt. General areas of discussion included how to build or rebuild credit, what types of debt to pay first, and what to do if you cannot fully pay your debt.

According to Mr. Grech, “It’s always great to hear directly from real life members and non-members who are facing the realities and challenges presented by the economic and housing market that we all live and work in. It’s rewarding to help others by sharing industry knowledge on these real life issues.”

As the series continues, the number of questions is increasing and Credit Union ONE looks forward to growing the participation rate with future sessions. With the fan base growing, it is expected that the “live sessions” may need to be extended beyond one hour in order to accommodate the number of questions received. The next session is expected near year end.

Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with nineteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to http://www.cuone.org/, or visit us on Facebook at www.facebook.com/CreditUnionONE

Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org