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| Lucky Money Giveaway winners Dan Zalewski & Marisela Bobo |
Ferndale, Michigan – Have you ever gotten more than you asked for at an ATM? Well, if you visited the Credit Union ONE Grand Rapids branch in July and used their ATM that might have happened to you.
This past month, those using the machine located at 1609 Walker NW in Grand Rapids may randomly have received a $50 bill instead of a $20 bill in their transaction. Approximately $2,000 was given out to lucky recipients.
The promotion which ran from July 10th through July 31st was designed to create awareness of the ATM and branch location, support the current branch efforts, and to show member appreciation.
And speaking of appreciation, according to Credit Union ONE Grand Rapids Branch Manager Sharon Blower, “It was wonderful that so many people came in concerned that they received too much money, but when they realized the additional money was theirs to keep as a thank you for their patronage, they were very excited!”
Promotional marketing efforts included email blasts to Grand Rapids Branch members, online banking notifications, flyers that were posted in the branch and on the ATM, as well as Facebook postings during the month of July.
During the event, a couple of winners volunteered for a photo, which were posted on Facebook generating some good conversation. Some of the comments included questions regarding whether we were going to do this in other locations and when.
Although no other promotions like this have been scheduled, Credit Union ONE is looking at scheduled more “Money Give-Aways” in the future.
Credit Union ONE, headquartered in Ferndale Michigan for over seventy years, offers a wide array of financial services and access to over 28,000 ATM’s nationwide, serving 106,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to cuone.org or "like us" on Facebook
Contact Judi Desilets, Director of Public Relations for Credit Union ONE, 248-584-5224, Judi_Desilets@cuone.org
